Partnerships & Experiential Marketing
Introduction
One of the most sought after consumer demographics is 18-24 year olds. This is the age where people develop buying habits and solidify their loyalties to brands. Naturally, companies are eager for college students to engage with them.
I co-led partnership and sponsorship initiatives that elevated the University of Florida brand, protected access to our students, and generated more than $600,000 in revenue in two years which was used to enhance programs for students.
-
Partnership, Negotiations, Client Management, Project Management, Leadership, Communication Strategy, Event Planning, Logistics
-
• Jaime Gresley – Co-leader, Sponsorships
• Christopher Gomez – Multimedia Specialist
-
Pepsi, PINK, Tommy Hilfiger, GEICO, KIND, Target, and others
Process
I helped define our process and standards for developing successful partnerships and stewarding companies. My role included outreach, evaluation, pitching, negotiations, and execution of the activation with the company.
Approaching partnerships with a marketing lens, I assisted companies in building out on-campus experiential marketing initiatives that matched the event and their objectives. This collaboration allowed companies’ activations to be more integrated and organic for audiences.
Product
During experiential marketing activations, I provided on-site support to clients and directed our in-house creative team to provide event recap collateral for stewardship and wrap-up conversations.